Mastering Marketing: Strategies and Insights

What’s the most important aspect while doing a business? Selling! To sell a product or a service, marketing skills are a must. The better you market your product and services, the more they are sold, thus increasing the profits. To become a master in Marketing, one should thoroughly understand the fundamentals of the subject. One can learn them at the academic level by pursuing Masters in Business Administration in Marketing.

1. Increases Company’s Reach
   Mass media and social media have paved the way for companies to expand their reach to different consumers. Connecting with them gets simple. It improves the communication between buyer and seller, making their bond stronger.
2. Know Your Consumers
   As communication improves, knowing customers’ needs and wants becomes much easier. Marketers understand their purchasing power, likes and dislikes as well as preferences of the customers regarding different brands.
3. Better Decision Making
   Once the choices of the customers are known, the ability of the company to make better decisions improves. Taking decisions on the features, price, quality of the products and services, the mode of selling, and easy payment options strengthens.
4. Aids In Promoting Products and Services
   Products made as per the desire of customers can be promoted through various media. As media widens the reach, the promotion also stretches on a larger scale.
5. Boosts Sales and Profit
   Better reach, communication, and improved quality of the products make customers purchase them. It boosts the product sale of the company, thus increasing the profits of the company.
6. Improves Brand And Reputation
   Improving the quality of the products and services, as well as making the selling and payment processes easier, helps the company become the customer's first option when making a purchase. The company’s brand and reputation get enhanced in the market.

Career After Completing Masters In Business
Administration In Marketing

Several choices of jobs are present in the market after one finishes MBA - Marketing.

1. Marketing Manager
   A Marketing Manager promotes the products and services by designing, advertising, public relations, and brand building.
2. Brand Manager
   A Brand Manager is responsible for improving and maintaining the brand image and value of the company.
3. Social Media Manager
   Social Media Manager manages all the social media accounts of the brand on the internet. They post attractive contents to pull in more and more customers.
4. SEO Manager
   An SEO or Search Engine Optimization Manager handles the brand’s website traffic and paid campaigns on search engines.
5. Digital Marketing Manager
   Digital Marketing Manager handles the planning and promotion of the brand on the digital platform.
6. Advertising Manager
   Advertising Manager manages the advertising of the products and services of the company on different media.
7. Market Analyst
   Market Analyst studies the various conditions that affect the market and accordingly communicate and assist the marketing department in decision making.
8. Sales Manager
   Sales Manager looks after the day to day sales activities of the company. The manager hires the right people and keeps proper information flow with different departments.

Mizoram University has an online course for Masters in Business Administration (MBA) in Marketing. The course duration is two years, and any applicant who has graduated from a recognized university can apply

To apply, visit the below website - https://www.mzuonline.in/mba-marketing.html